Your customers are searching for answers long before they’re ready to buy. The right blog content makes sure it’s your brand they find.
We create useful, expert-led SEO blog content built around what your audience is actually searching for – from the questions they’re asking Google to the conversations they’re having with ChatGPT and other AI platforms.
Every article has a job to do. Whether that’s capturing new search demand, building topical authority, earning links, supporting your commercial pages or getting your brand cited and recommended in AI Search. No content for content’s sake. Just genuinely useful blogs that help grow your visibility – and your business.
We're a strong, talented team of expert writers who produce fresh content, in the right tone of voice and targeting a wide range of search terms, that will help you rank higher in search engines, engage your target audience and encourage them to get in touch and purchase.
We know what your customers and search engines want to see from specific search enquiries, which is why we also use our skills to turn your content into audio files, downloadable guides or gated assets. Quality over quantity is our blogging mantra, and it has driven our clients results they never thought achievable simply through their blog platform.
Our team of blog writers can either provide you with a single blog post as an adhoc guest post, or completely take your blog platform off your hands - managing the whole process from A to Z. Before we begin every project we start by understanding your business and your customers, followed by an SEO audit and keyword research. From here you'll be introduced to your dedicated account manager and presented with a blog strategy full of customer content designed to improve your online presence with your target audience. Once approved, our team of expert blog writers start to create and implement your content calendar. Here's an example of the steps we might take with you and your business.
Delivering killer SEO results with a good return-on-investment for our clients is what we love to do and have been doing as an SEO Agency for many years. When we aren’t working with our clients you'll find us attending industry events, listening to podcasts, perfecting our copywriting skills, and reading about the latest Google algorithm updates, so you don’t have to.
We're able to deliver fast SEO results, driving you up the pages on Google and social media platforms, which in turn will increase your organic web traffic and increase conversions. Our transparent reporting means you'll feel confident every month that your SEO activity is constantly improving and generating results, supporting overall brand and sales goals for your business.
We immerse ourselves in your business and build great relationships with our clients to ensure we become a super-efficient extension of your team. Our agile and flexible agency set-up means that our SEO experts can work however you want us to, whether that be remotely, in-house or a hybrid of both.
We don’t just understand digital marketing, we live it. Giving you a one-stop-shop for everything SEO (search engine optimisation), online content, website conversion, link building and product descriptions. Get in touch to speak to one of our SEO experts and discover how we can help you smash your online marketing goals.
There are numerous SEO and customer engagement benefits to having blogs on your website. Having content that not only explains to search engines what you do as a business but also gives value to your site visitors is a win-win combination that will reinforce your expertise in your field.
Blogs are also a great way to communicate to your customers in the awareness and consideration stages of their buying cycle. If you're helping them with information and answers during these buying-stages then you'll be raising your brand awareness with them. And when these customers get to the decision stage of their buying journey they are likely to remember you and revisit your services and products when the time is right.
Finally, another benefit is more web traffic. By adding SEO blog content targeting a variety of keywords, you'll be producing more opportunities to rank high on search engines and more opportunities for customers to click and read what you have to say.
In a nutshell, the main benefits are:
There is not one answer to this. All businesses, and industries, are different, and of course it depends on your business goals and competitive landscape - and your budget. The more blogs you have, the more results you'll achieve. However we're aware there's not always an endless pot of money so we recommended an absolute minimum of 1 x SEO blog every month. Our global clients publish 1 x blog every week (4 per month).
If you want a more definitive answer, get in touch and we can provide you with a FREE SEO audit that will enable us to share our recommendations for a blogging strategy that delivers a return on investment.
The digital world means the endless streams of online content required can be time-consuming for in-house marketing teams. Many of our clients come to us because they don't have time to blog and it gets put to the bottom of the list. Many clients also don't have in-house SEO writing skills, which is essential when producing blogs. By handing your blogging platform over to us you can be confident that this part of your business has a strategy, is being managed, and is seeing a return on investment.
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