Ecommerce is a cut-throat business. And in a crowded market place it can be tricky to stand out and get noticed. Not all online businesses invest in SEO-optimising their products, however if you take this step it can increase the visibility of your products online ten-fold.
Our ecommerce clients come to us looking for guidance. Using our SEO-skills we take their products, optimise each product, and almost immediately they see an increase in web traffic. Don't worry about alienating your customers with any SEO-spiel, as all product descriptions are written with a rule of customer first, search engines second.
It's rare to find product description copywriters who have an SEO and AI Search team working alongside them. But in today's digital-world with AI changing everything, it's crucial that online content is written so it can be found by customers wherever they're searching. Here are some of the steps we may take with your SEO copywriting project
Want your products ranking higher and getting in front of more customers? Our copywriters create engaging, useful product descriptions that give shoppers the information they need to buy, while using SEO expertise to help search engines and LLMs understand, rank and recommend your products.
We work alongside our SEO team to build a search strategy around your products and customers. From ranking higher on Google to being discovered on TikTok and recommended in AI Search, we create and optimise product content to get your brand found wherever your customers are searching.
Delivering killer SEO results with a good return-on-investment for our clients is what we love to do and have been doing as an SEO Agency for many years. When we aren’t working with our clients you'll find us attending industry events, listening to podcasts, perfecting our copywriting skills, and reading about the latest Google algorithm updates, so you don’t have to.
We're able to deliver fast SEO results, driving you up the pages on Google and social media platforms, which in turn will increase your organic web traffic and increase conversions. Our transparent reporting means you'll feel confident every month that your SEO activity is constantly improving and generating results, supporting overall brand and sales goals for your business.
We immerse ourselves in your business and build great relationships with our clients to ensure we become a super-efficient extension of your team. Our agile and flexible agency set-up means that our SEO experts can work however you want us to, whether that be remotely, in-house or a hybrid of both.
We don’t just understand digital marketing, we live it. Giving you a one-stop-shop for everything SEO (search engine optimisation), online content, website conversion, link building and product descriptions. Get in touch to speak to one of our SEO experts and discover how we can help you smash your online marketing goals.
If you don't optimise your product descriptions for SEO it means that search engines won't find them. And if search engines don't find them, you won't generate any organic web traffic to these pages. All ecommerce stores should have SEO in place. Without it, it's like having a store on a high-street that's hidden down an alley with no signage to it.
Ideally, yes. If you sell a lot of products then at minimum it's important to optimise your main product category pages i.e. bags, jeans, dresses etc. However, if you optimise all your products, no matter how long your keywords get, it means when a customer finds you online the conversion rate is higher as you'll be giving them exactly what they're looking for.
The first step is to develop a keyword strategy and have a working-in-progress sheet where your keywords and optimised copy is recorded. This is especially crucial if you have a lot of items, as then you stand a lower chance of cannabilising your SEO efforts. Next we optimise your copy writing the main copy, headings, meta titles, meta descriptions, URL slugs and alt image and video text. All of these elements are what 'talk' to search engines and therefore help them to find you. Finally, we report on the results, including showing you rankings, visibility, traffic, conversions and revenue.
An SEO product description is content written specifically to rank in search engines while still being engaging, persuasive and useful for customers. It combines keyword research, on-page SEO best practice and conversion-led copywriting - so your products get found AND get bought.
Product SEO starts with understanding how your customers search for what you sell. Research the keywords, questions and search intent around each product, then use those insights to optimise your product title, description, headings, metadata, images and internal links.
Your product content should be unique, useful and written for the customer first – not stuffed with keywords. Technical SEO, structured data, site architecture and your website’s overall authority also play a role in how well individual products perform.
There's a real art behind product description writing. Want to see what our artists can do for your product visibility? Get in touch.
Your SEO product description should clearly explain what the product is, who it’s for, its key features and benefits, and why someone should choose it. It should also naturally include the keywords and phrases your customers use when searching, without forcing them into the copy.
Every product description should be unique, useful and written to help customers make a buying decision. You should also optimise the page’s meta title and meta description to accurately describe the product and encourage clicks from search results.
The golden rule? Write for your customers first, then optimise for search. Or, of course, you could just give us a call and we’ll do it for you.
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