Latest Episodes
Episode 38: Inside the M&S Cyber Attack
In our latest Marketing vs the World episode Abbie sat down with Darren Hesketh, founder of Dark Knight.
Darren breaks down what really happened in the M&S cyber attack, why third-party risk is exploding, how AI and deep fakes are making things trickier for everyone, and - more importantly - why marketing teams are often sitting in the biggest blind spot without realising it.
It’s practical, it’s clear, and it makes a very complex topic easy to understand. A must-listen for everyone.
Episode 37: Marketing Strategies That Work for Luxury Brands
This week on Marketing vs The World, Abbie sat down with Natalia Chappell, founder of NC&Co, to talk about all things luxury marketing - from storytelling and content strategy to the tricky bit… actually converting high-end customers.
Episode 36: The Content Marketing Engine Behind Soccer Aid for UNICEF's success
In this episode of Marketing vs The World, Abbie chats to James Maden (Head of Social at Soccer Aid) about what it really takes to turn a one-day-a-year event into a year-round content powerhouse. From data-driven decisions and creative chaos to parenting, pressure, and purpose - it’s a brilliant listen for anyone trying to keep the content wheels turning.
Episode 35: Human-Centric Design: The Edge Marketers Can’t Ignore
If you’ve ever felt like your website, product or service is nearly there - but something invisible keeps tripping people up - this one’s for you. In this episode, Abbie sits down with Karl Randay, Experience Director at 383, to unpack human-centric design: what it actually is (beyond the buzzword), how to use it without a six-figure research budget, and why it’s the quiet competitive advantage most brands aren’t using.
Episode 34: Is YouTube the New Google? How Brands Can Win Using Video
In this episode of Marketing vs The World, Abbie sits down with Stuart Stubbs, founder of Navigate Video, to talk about what’s driving YouTube’s resurgence, how brands can make the most of it, and why it might just be the next big opportunity for search.
Episode 33: Why Email Newsletters Are The New Marketing Power
If you’ve been neglecting your email list, this episode of Marketing vs The World is going to change your mind. I sat down with Jamie Woodbridge, co-founder of The Inbox Club, to talk about all things email marketing, newsletters, audience building, and why email deserves a top spot in your marketing mix.
Spoiler: email isn’t dead - it’s thriving. And if you’re not using it strategically, you’re missing out on one of the highest-ROI marketing channels available.
Monday Clicks Mini: How Gen Z Really Use Search & Ads
This episode we're back with first ever Monday Clicks Mini episode with a guest. And it’s not your typical guest, either.
Abbie is joined by Isabella, a Year 10 student on work experience with Monday Clicks. Isabella’s 15, loves baking, sport, and business, and has a growing interest in marketing and advertising. So who better to ask the questions we’re all dying to know - how do Gen Z actually use search, social, and ads?
Monday Clicks Mini: 6 Steps to Get AI Mode Ready
This week marks a first for Marketing vs The World - our very first Monday Clicks Mini episode. A shorter, solo format, designed to give you quick, timely insights when something big drops in the world of search and content. And this one really is a biggie: AI Mode has just launched in the UK.
Episode 32: The Rise of AI-Driven Traffic - What Can Brands Do To Prepare?
In this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express. If you heard his previous appearance talking about Google’s Search Generative Experience (SGE), you’ll know Marius brings serious expertise to the table. With AI search now at the forefront of SEO, Marius is back to talk about what’s changing, what brands need to be doing, and how they can stay ahead in the game.
Episode 31: Fashion's Secret Weapon: Retention Marketing with Klaviyo & Paid Ads
If you work in fashion marketing right now, you know it’s tough out there. Paid costs are rising, acquisition is harder than ever, and the pressure to deliver results on smaller budgets is real. So what’s the smartest move? Retention.
That’s what this episode of Marketing vs The World is all about. Abbie sits down with Naomi Davies - founder of NMD Marketing and fashion marketing expert - to find out the retention strategies that work. Including killer email flows to paid ads that actually pay off, Naomi shares practical, actionable tips.
Episode 30: Serving The World With Better (Frozen) Food with Oliver Thomas
“AI should be your teammate, not your enemy.”
That’s how Tom Winter - founder of SEOwind and self proclaimed all-round SEO geek - kicked off this week’s episode of Marketing vs The World. And honestly, it’s the energy we all needed.
If you’re knee-deep in content creation, or wondering how on earth to scale your SEO without writing 9,000 blog posts yourself, this is one to listen to.
