Marketing Vs The World

Episode 1: Rebecca McKee, founder of This Brand Works, discusses the power of a brand and why every business should be investing at least 50% of marketing budgets into brand annually. This episode also shines a light on what it's like being a female leader in today's working world.

Episode 2: John Wilson, founder of Honest a Video Production Agency and Xplnr a Video-Creation Platform, discusses why video is hot right now and how to make budgets afford the right video content. Plus, why we need to listen to the dads' point of view too when it comes to juggling work and life with a family.

Episode 3: Michael Doroszuk from Colgate-Palmolive, gives a very honest insight into what agencies should know when working with clients and tips on how to nail working together. He shares the importance of having a hobby to get a good work life balance.

Episode 4: Caroline Orr, Co-Founder of Program a Brand & Marketing Agency in Exeter, discusses where marketing focus should be for 2024. Plus, the almighty mum-guilt that comes with running your own business.

Episode 5: Barney Durrant, Founder of Bluebell Marketing, shares insider tips on using Google Ads for tech brands, including strategies for maximizing ad performance, common pitfalls, and integrating ads with other marketing channels. Plus, Barney discusses tackling digital poverty and balancing business success with personal values.

Episode 6: Ali Wallace, founder of DNA Recruit, shares his top tips for hiring the best marketing talent in 2024 and the costly mistakes to avoid. He also opens up about his experience managing ADHD while running a business and how it has shaped his leadership style.

Episode 7: Marius Tudor from National Express shares his former insider insights on Google's Search Generative Experience (SGE) and its impact on the future of search marketing. We also explore why financial literacy is crucial and why it should be taught in schools.

Episode 8: Jaye Cowle, founder of Launch, dives into the big branded vs non-branded search debate and reveals how to master both for maximum impact. She also unpacks the game-changing effects of Google’s SGE on paid search and shares why creating a happy, balanced workplace is key to success.

Episode 9: Rin Hamburgh, founder of RH&Co, explains the importance of expert-led content in an AI-driven world and tips for repurposing content. She also also challenges traditional ideas of success, encouraging us to look beyond material wealth and focus on what makes us happy.

Episode 10: Oliver Thomas from Nomad Foods discusses the company’s push for sustainability in the frozen food industry and busts myths about processed foods. He also shares his personal journey of balancing a busy career with parenthood and why mental health talks matter at work.