Why listen to Marketing Vs The World?
We're huge fans of podcasts here, but we found that many of us listen to podcasts to learn for our professional careers or podcasts to learn for our personal lives. So, we thought it was time to combine the two together!
Abbie Dando, who hosts the podcast, unpicks core challenges marketers and business owners are facing, as well as challenges in their personal lives too - all in one episode.
These conversations combined uncover real golden nuggets that will no doubt get you thinking and pondering about what to do with the information - and whether or not to take action.
Latest Marketing Vs The World Episodes
What Happens If You Let Your Brand Go?
Episode 1: Rebecca McKee, founder of This Brand Works, discusses the power of a brand and why every business should be investing at least 50% of marketing budgets into brand annually. This episode also shines a light on what it's like being a female leader in today's working world.
The Rise of Video Production
Episode 2: John Wilson, founder of Honest a Video Production Agency and Xplnr a Video-Creation Platform, discusses why video is hot right now and how to make budgets afford the right video content. Plus, why we need to listen to the dads' point of view too when it comes to juggling work and life with a family.
Agencies Working with Clients
Episode 3: Michael Doroszuk from Colgate-Palmolive, gives a very honest insight into what agencies should know when working with clients and tips on how to nail working together. He shares the importance of having a hobby to get a good work life balance.
2024 Marketing Budgets
Episode 4: Caroline Orr, Co-Founder of Program a Brand & Marketing Agency in Exeter, discusses where marketing focus should be for 2024. Plus, the almighty mum-guilt that comes with running your own business.
Google Ads for Tech Brands
Episode 5: Barney Durrant, Founder of Bluebell Marketing, shares insider tips on using Google Ads for tech brands, including strategies for maximizing ad performance, common pitfalls, and integrating ads with other marketing channels. Plus, Barney discusses tackling digital poverty and balancing business success with personal values.
Hiring Marketing Talent in 2024
Episode 6: Ali Wallace, founder of DNA Recruit, shares his top tips for hiring the best marketing talent in 2024 and the costly mistakes to avoid. He also opens up about his experience managing ADHD while running a business and how it has shaped his leadership style.
The End of The Search Engine?
Episode 7: Marius Tudor from National Express shares his former insider insights on Google's Search Generative Experience (SGE) and its impact on the future of search marketing. We also explore why financial literacy is crucial and why it should be taught in schools.
Branded and Non-Branded Search Debate
Episode 8: Jaye Cowle, founder of Launch, dives into the big branded vs non-branded search debate and reveals how to master both for maximum impact. She also unpacks the game-changing effects of Google’s SGE on paid search and shares why creating a happy, balanced workplace is key to success.
Interviewing Stakeholders Before Writing Content
Episode 9: Rin Hamburgh, founder of RH&Co, explains the importance of expert-led content in an AI-driven world and tips for repurposing content. She also also challenges traditional ideas of success, encouraging us to look beyond material wealth and focus on what makes us happy.
Serving The World With Better (Frozen) Food
Episode 10: Oliver Thomas from Nomad Foods discusses the company’s push for sustainability in the frozen food industry and busts myths about processed foods. He also shares his personal journey of balancing a busy career with parenthood and why mental health talks matter at work.
Meet Your Host - Abbie Dando
Abbie Dando created Marketing vs The World to offer a fresh, down-to-earth take on the world of marketing. As the founder of Monday Clicks, she’s spent years helping businesses crack the code on building their online presence and getting real results. But after working with so many different brands, Abbie wanted to share her expertise with a wider audience – not just her clients. That's where the podcast comes in, giving her a chance to dish out practical tips and honest insights, all while keeping things fun and relatable.
But it’s not all business. Abbie is a firm believer that marketing should be accessible, fun, and sprinkled with a bit of humour. That’s why Marketing vs The World brings not only actionable tips and advice but also candid conversations with industry leaders who, just like Abbie, juggle the demands of work, life, and everything in between. If you’re after a mix of expert insights, industry trends, and a good laugh along the way, you’re in the right place!
Ready to join the conversation?
More Than Just a Podcast
Marketing vs The World isn’t just a podcast – it’s an extension of what we do at Monday Clicks. As a full-service SEO and content agency, we’re here to help businesses like yours boost their online presence, drive sales, and create content that truly connects. Whether you need help with SEO strategy, copywriting, or UX, our team of experts is ready to turn your website into a sales-driving machine. Ready to take your digital marketing to the next level?
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