Blog Content

There are numerous SEO and customer engagement benefits to having blogs on your website. Having content that not only explains to search engines what you do as a business but also gives value to your site visitors is a win-win combination that will reinforce your expertise in your field. 

Blogs are also a great way to communicate to your customers in the awareness and consideration stages of their buying cycle. If you're helping them with information and answers during these buying-stages then you'll be raising your brand awareness with them. And when these customers get to the decision stage of their buying journey they are likely to remember you and revisit your services and products when the time is right.

Finally, another benefit is more web traffic. By adding SEO blog content targeting a variety of keywords, you'll be producing more opportunities to rank high on search engines and more opportunities for customers to click and read what you have to say.

In a nutshell, the main benefits are:

• Increases brand awareness
• Positions you as experts in your field
• Increases web traffic
• Increases leads opportunities
• Improves your search visibility and SEO

There is not one answer to this. All businesses, and industries, are different, and of course it depends on your business goals and competitive landscape - and your budget. The more blogs you have, the more results you'll achieve. However we're aware there's not always an endless pot of money so we recommended an absolute minimum of 1 x SEO blog every month. Our global clients publish 1 x blog every week (4 per month).

If you want a more definitive answer, get in touch and we can provide you with a FREE SEO audit that will enable us to share our recommendations for a blogging strategy that delivers a return on investment.