Product Descriptions

Do you have a keyword strategy for your products? If yes, great, we'll use this when writing your product descriptions. If not, don't worry, our SEO team will create one for you. A keyword strategy is crucial to generating the right kind of online traffic. Without one it's like trying to find treasure in the dark without a torch!

Some clients ask us to write their online product descriptions from scratch. However, other clients come to us with live products that require optimisation. Either way works for us. And whatever way round your project is, you'll still get the same great results.

Unfortunately, no matter how optimised your content is, it's never going to rank at the top on its own (unless the keyword you're targeting has very little competition). Which is why we always recommend supplementing your product pages with ongoing backlinks to boost them to the top. Did you know 54% of shoppers only click on the first three websites they see in search? Yes, that's over half of customers that you could be missing out on if you don't boost your products with backlinks.

Our SEO reports always include rankings, web traffic, engagement rates, and conversion rates. Therefore, you will always be in the know about what products perform the best for organic search verses other traffic drivers, such as social media, email or PPC. Analysing your conversion rates for specific keywords and products is crucial for understanding where to (and where not to!) invest.