Lead Generation, Whitepaper & eBook Content Writers

Putting content and SEO at the forefront of lead generation.

Content marketing and SEO are two of the most effective ways to generate leads. Which is why our SEO and copywriting team work as one when it comes to lead generation.

Once your lead generation content strategy is agreed, our expert writers start creating your marketing assets and our SEO team do their thing to ensure your assets can be found.

Making sure your leads start rolling in requires a balance of pushing traffic to your content (via channels such as email and social media), and pulling in traffic to your content (via channels such as organic search and PPC).

How it works

Lead Gen copywriters and SEO experts working as one team.

We start all Lead Gen projects by understanding your buyer's journey, your buyer's interests and your buyer's pain points; constantly asking ourselves, how can we present ourselves as subject matter experts and add more value to your prospects day to day. From here our team develops a content strategy covering all white paper topics and marketing assets that will increase incoming leads.

Our team craft your copy and put in place an SEO campaign to ensure your assets can be found. If you'd like more support with the design and promotion of your content, then we can provide that too (including creating emails, social media posts, and PPC). Here are some of the steps we may take with your Lead Gen project.

Understanding your goals

Knowing what we're all aiming for is essential to make sure we get the results. Tell us your goals and your reasons behind creating lead generation content, and our experts will recommend the best next steps.

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Understanding your goals

Getting to know your prospects and your customers

Delving into your customer persona helps form an effective strategy. What does their day to day look like? What are their needs? What are their challenges? Our SEO team will also carry out keyword research to see what your customers are searching for. The big search volume queries are often a good place to start when you're looking for a high volume of leads. However, it's the niche keyword queries that can bring in quality (over quantity) sales.

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Getting to know your prospects and your customers

Lead gen content strategy and creation

Using all of our research we develop a lead generation content strategy, detailing all the assets to achieve your goals. Once approved, our lead gen copywriters create your assets. If you require design support, then we can do that too.

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Lead gen content strategy and creation

SEO optimising and promoting your assets

SEO is crucial to driving traffic, and therefore gaining leads, from your assets. Our SEO team optimise your content and acquire a series of backlinks to ensure your white paper, report or e-book ranks on top. We can also implement the promotion of your assets including emails, social media or PPC.

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SEO optimising and promoting your assets

Reporting and analysis

Reporting and analysing the impact of your assets along the way is vital to make sure the leads you get are of a good quality. Our tools track the leads in real-time always ensuring we're delivering a return on your investment.

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Reporting and analysis

Why Monday Clicks?

Benefits of hiring Monday Clicks

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Passion meets experience

Delivering killer results with a good return-on-investment for our clients is what we love to do and have been doing for many years. When we aren’t working with our clients you'll find us attending industry events, listening to SEO podcasts, perfecting our copywriting skills, and reading about the latest Google algorithm updates, so you don’t have to.

Get in touch

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Results that speak for themselves

We're able to deliver fast results, driving you up the pages on Google, which in turn will increase your organic web traffic and increase conversions. Our transparent reporting means you'll feel confident every month that your activity is constantly improving and generating results, supporting overall brand and sales goals for your business.

Get in touch

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Extension of your in-house team

We immerse ourselves in your business and build great relationships with our clients to ensure we become a super-efficient extension of your team. Our agile and flexible agency set-up means that we can work however you want us to, whether that be remotely, in-house or a hybrid of both.

Get in touch

Experts in all things digital

We don’t just understand digital marketing, we live it. Giving you a one-stop-shop for everything SEO, online content, website conversion, PPC, backlinks and product descriptions. Get in touch to speak to one of our digital experts and discover how we can help you smash your online marketing goals.

Find out more

Passion meets experience

Get in touch

Results that speak for themselves

Get in touch

Extension of your in-house team

Get in touch

Experts in all things digital

Find out more

Federica Pantanella

Founder, Beyond Talent Recruitment

Marketing Manager

Blackhawk Network

“Ridiculously efficient, is the phrase that comes to mind when I think about Monday Clicks. My experience working with Abbie and her team is beyond words. I would definitely recommend any company to use their services.”

Federica Pantanella

Founder, Beyond Talent Recruitment

“The Monday Clicks team are fantastic at developing smart strategies and implementing them to get the results you want. I always receive high quality copy, rarely do I have to make any edits, and work is always delivered on time."

Marketing Manager

Blackhawk Network

Some friends we’ve made along the way.

Working as an extension of your own internal marketing team, our SEO & Copywriting Agency becomes the digital marketing expert you can lean on to increase your website's traffic, make customers engage with your content, and turn your website into a profitable sales-driving machine.

Here are just some of the brands we're working with.