Services

We’re totally delighted that Helly Hansen Workwear has chosen Monday Clicks to deliver a full SEO and content strategy that will drive an already successful e-commerce site to new heights.

This is an exceptional win for us given that this acquisition is borne out of our existing relationship with sister-business, Musto. Our dedication, knowledge and enthusiasm for all that we do for Musto has played a strong part in assuring the Helly Hansen team that our content-first approach to product optimisation is one that will drive their 2026 e-commerce goals forward.

Client Announcement Helly Hansen Workwear Appoints Monday Clicks to Drive Organic E Commerce Growth Header

Copied to clipboard

Why we CLICK with Helly Hansen

Helly Hansen Workwear is a globally respected provider of high-performance workwear that’s designed for the comfort and protection of trade professionals across hundreds of industries.

Built on 140 years of expertise in functional design, trusted durability and thoughtful innovation, Helly Hansen Workwear products are engineered to keep people safe and productive in the most demanding environments.

With many products meeting certified safety standards, the workwear range boasts high-quality, yet price-accessible clothing and footwear that is flexible to suit all forms of indoor and outdoor physical work.

The aim of our work will be to ensure we reach thousands of new small and medium trade businesses across key regions, helping them to recognise the value and quality that Helly Hansen Workwear has to offer.

What We’re Delivering

Our role focuses on strengthening organic search presence in Helly Hansen Workwear’s key markets, including the UK, Ireland, the United States, and Canada.

Through strategic SEO and high-quality copywriting, we’ll deliver:

Tailored keyword research to shape a comprehensive understanding of the intent and engagement of users across each region.
Optimised product descriptions and updated category landing pages that will perform in both traditional and AI-led search scenarios.
A 12-month informational search blog content calendar for each region that will provide awareness and educational topics to boost credibility and trust.

Why This Matters

Visibility in organic search is critical for digital success. With a product portfolio as technically grounded and quality driven as Helly Hansen Workwear’s, there’s a need for clear, authoritative content that connects and educates customers at every stage of the research and purchase journey.

By embedding SEO tactics into product and informational content, we are helping to put Helly Hansen Workwear front of mind when it comes to ordering specialist work clothing that can be trusted to perform.

The Future of Search. Nailed.

Now that search and purchase is increasingly shaped by AI-led discovery and natural language queries, fully optimised landing pages and product descriptions are even more vital for relevance, authority and user intent.

Investment in these areas supports not only improved rankings, but stronger customer engagement and longer-term digital resilience.

Let’s have a tea break

If your brand is looking for an agency that has a proven track record for boosting landing page and description success, then you’re in the right place. Sugar?

Get in touch today, we've got the kettle on...

More Blogs