Andy Toone Monday Clicks

Andy Toone
Head of Search

Andy is our Head of Search and has been working in SEO since 2011 – long enough to have seen search change more times than he’d probably like to count.

He leads our search strategy across SEO, GEO and the wider search landscape, bringing together technical SEO, content, UX and conversion to make sure our clients aren’t just visible, but getting real business value from it.

Andy loves getting stuck into the complicated stuff, but you won’t get complicated answers from him. He has a knack for making even the most technical SEO make sense – and turning it into a clear strategy that gets results.

How did you get into Digital Marketing?

I started out as an Account Manager at a growing SEO agency back in 2011 acting as the linchpin between our technical, content, and offsite teams. Delivering reports, discussing strategy, and eventually requiring a thorough understanding of SEO meant that I was thrown in at the deep end and became much more interested in the technical and strategy side of things.

What's the best thing about your job?

The variety that it encompasses. SEO, whilst being a short initialism, covers so much ground that business owners and marketing teams are often unaware of. Traditional SEO approaches like making a website crawlable for search engines is bread and butter. I also get to cover web development and technical aspects, content strategy and marketing, design, CRO etc. SEO now relates to helping a business be as good as they can and more importantly, putting the practices in place to reflect that so that they are worthy of being highly visible in organic search channels.

What's your career highlight to date?

My first Head of SEO role is something that sticks out, as this was something I was building towards for quite a while after being a strategist and account director. Growing a team, processes, and strategy and then seeing this reflected in some really great client growth was rewarding.

What's your favourite aspect of working at Monday Clicks?

The team and the collaboration. Everyone has their own roles and specialisms, but we work together on almost all projects and naturally overlap to get the best results.