Matt Brito

Head of Content

Matt is our Head of Content and has spent almost three decades writing words that people actually want to read.

His career started in TV, writing everything from presenter scripts to marketing campaigns for the likes of the BBC, MTV and Comedy Central, before moving into brand and digital content.

Today, he leads content at Monday Clicks, helping brands create genuinely useful, original content that performs across Google, AI search and everywhere else their customers are looking. Because while search has changed a lot over the years, Matt’s belief hasn’t: great content should always be written for people first.

We caught up with Matt to ask a few questions about working with Monday Clicks...

How did you get into digital marketing/copywriting?

I'd always wanted to write. After graduating, I was lucky enough to land a copywriting gig with Comedy Central. 25 years later, I've written pretty much everything a brand needs for the likes of Fitness First, Screwfix, MTV, and more.

What's the best thing about your job?

I'm passionate about creating content that makes people fall in love with brands. From SEO blogs and web copy to tone of voice style guides and marketing collateral, I can turn my hand to anything. Except for darts. I'm rubbish at darts.

What's your career highlight to date?

As a TV scriptwriter, I've put words into the mouths of Sir David Attenborough, Kelsey Grammer, and Ted Danson but writing for the BAFTA-winning BBC kids' sitcom, So Awkward, was definitely a career highlight.

What's your favourite aspect about working at Monday Clicks?

I thrive off the creative atmosphere generated by working alongside like-minded people on a variety of fun projects to help to grow some fantastic brands.