The Branded vs Non-Branded Search Debate

Jaye and I dive into the ever-evolving debate of branded vs non-branded search. Jaye emphasises the importance of understanding the customer journey and integrating both strategies for optimal results.

"The reason it depends is because you need to look at what that overall brand strategy is. If you've got a really clear tone of voice, bidding on your brand means that you can control that narrative," Jaye explains. She highlights the necessity of a cohesive approach across all channels to ensure a seamless customer experience.

Curious about Jaye's advice on balancing branded and non-branded search strategies?

Listen to the full episode below.

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Customer Insight and Engagement

Jaye stresses the importance of focusing not just on customer acquisition but also on engagement with existing customers. She highlights the value of understanding customer lifetime value and using it to inform marketing strategies.

"We're really missing a trick where lots of brands are missing a trick. You know, these people that are searching for your brand, but asking questions," Jaye says. Engaging with existing customers and ensuring their satisfaction is crucial for long-term success.

Learn more about Jaye’s insights on customer engagement in the full episode.

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Google Search Generative Experience

One of the hottest topics right now is the Google Search Generative Experience (SGE), and Jaye shares her insights on how it's impacting paid search.

"We have to release the anchor and stop being pulled back by the way we reported before," Jaye says. She explains that traditional metrics like impressions and click-through rates are becoming less relevant, and the focus is shifting towards understanding customer preferences and behaviours through AI-driven insights.

"People are using search engines more to ask questions than to find predetermined solutions," Jaye notes. This shift is forcing marketers to adapt and ensure their strategies are aligned with evolving search behaviours.

Curious about how SGE is transforming search marketing? Listen to the full episode now.

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The Growing Influence of B Corps

Jaye discusses the significance of B Corp certification and the transparency it brings to businesses. She explains how B Corp encourages companies to adopt sustainable practices and promote equity.

"Starting with that B Corp assessment is a good way to know, are you building up that transparency within the business?" Jaye states. She believes that transparency and fairness are key to creating a happy and productive workplace.

Find out more about how B Corp certification can benefit your business in the full episode.

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The Value of In-Person Events

Jaye shares her thoughts on the importance of in-person events in building relationships and fostering creativity. She recounts her experience at a recent team retreat, emphasising the value of face-to-face interactions.

"It was brilliant. And we had Nick Marks, the happiness expert. He's done a TED talk on happiness," Jaye recalls. In-person events offer unique opportunities for team building and personal growth that virtual meetings simply can't replicate.

Hear more of Jaye’s insights in the full episode below.

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Final Takeaways

To wrap up the episode, Jaye leaves us with key pieces of advice:

• Customer-Centric Approach: Keep your customer at the heart of all decision-making to grow your revenue.

• Transparency and Fairness: Ensure transparency within your business to build trust and promote equity.

• In-Person Events: Invest in in-person events to foster creativity and strengthen team relationships.

Enjoyed these podcast highlights? You’ll love the full episode! Use the links below to listen to the full episode of Marketing vs The World with host Abbie and special guest Jaye Cowle now.

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You can also download our free e-book The definitive guide to brand bidding by clicking here.

Connect with Us

If you would like to connect with Jaye Cowle and learn more about Launch, you can reach out to her here and make sure to follow Launch for updates.

And, if you’re looking to boost your website through killer copy and awesome SEO, drop Abbie a message here.

Next on Marketing vs The World

Stay tuned to Marketing vs The World for more insights from me, Abbie Dando, and my amazing guests as we explore the dynamic world of marketing and business.

Our next episode features Rin Hamburgh, discussing "Why You Should Be Interviewing Stakeholders & Authoritative Figures Before Writing Any Content Vs Success Doesn't Have To Mean Flashy Cars and Big Houses." It’s a must-listen for anyone interested in content marketing and redefining success.

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DISCLAIMER

This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client marketing.