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We’re excited to announce that Monday Clicks has been appointed by Kingfisher PLC - the FTSE 100 home improvement group behind B&Q, Screwfix, Castorama, Brico Dépôt, and TradePoint - to lead a major drive in raising awareness of its Own Exclusive Brand (OEB) products across multiple markets.

It’s a brilliant win for the team and one that plays directly to our strengths as a “Content First” SEO agency. This is a wide-ranging, multi-market brief rooted in strategy, scale, and smart thinking - and we’re proud to be bringing our experience, energy, and creative powers to the table.

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A Global Retail Giant with Big Ambitions

Kingfisher’s OEB products span everything from power tools and paint to home furnishings, garden essentials and building materials. These high-quality ranges offer innovation, design and great value – but like many own-brand products, they don’t always get the spotlight they deserve.

That’s where we come in.

Our role is to help Kingfisher increase the visibility, discoverability and authority of its OEBs across key online channels – giving them the digital presence they need to compete with (and outperform) the household-name brands they sit alongside.

This is about more than just rankings. It’s about brand storytelling, SEO best practice and digital performance – all wrapped into a cohesive strategy that makes each product easy to find, trust and buy.

What We’re Delivering

This is a truly cross-channel partnership spanning multiple areas of digital marketing. Key areas of focus include:

SEO optimisation of OEB websites: Auditing, refining and implementing technical and on-page SEO strategies to ensure every brand’s website is set up for long-term success in organic search.
Content creation at scale: From crafting inspirational, informative landing pages to developing long-form editorial, we’re creating content that helps tell each brand’s story in a way that drives visibility and engagement.
Thousands of SEO-optimised product descriptions: Across B&Q, Screwfix, and beyond, we’re rewriting and enhancing thousands of PDPs (Product Detail Pages) with keyword-led, user-focused content that converts
Social search strategy: With platforms like TikTok and Instagram becoming powerful product discovery tools, we’re working with Kingfisher to develop smart social search strategies that align with how today’s customers shop and explore.

Why This Matters

Kingfisher’s Own Exclusive Brands are a crucial part of its retail strategy - offering differentiation, value, and quality for millions of customers. But in an increasingly competitive digital landscape, simply having a great product isn’t enough.

Our role is to ensure these products are not only discoverable online but positioned in a way that builds trust, drives clicks, and increases conversion - all through earned channels.

We’re bringing together the very best of SEO, content and digital PR to make that happen.

The Start of Something Big

This partnership is a brilliant example of what happens when a major brand backs a clear, content-first strategy - and chooses the right partner to bring it to life. We’re honoured to be working with Kingfisher and excited to be playing a part in shaping the digital future of its OEB portfolio.

Big challenge. Big brand. Big opportunity. Let’s get to work!

Want to Power Up Your Brand's Online Performance?

If you’re a brand looking to raise awareness, boost visibility or scale content with purpose – we’d love to chat. At Monday Clicks, we help brands make smarter moves in SEO, content and digital strategy.

Get in touch to see how we can help you do the same.

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