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What do you get when your most-downloaded guest agrees to come back for round two? A goldmine of Amazon knowledge—and the inside scoop on how big brands (like Colgate-Palmolive) are absolutely bossing the marketplace.

Michael Doroszuk returns to Marketing vs The World, and this time, we’re diving deep into all things Amazon marketing.

“I don’t get paid to say this… but I’m genuinely obsessed with Amazon Ads right now,” Michael told us. “It’s become my favourite channel.”

From SEO tactics and paid ad strategies to review management and brand stores, this episode is jam-packed with insights.

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Why Amazon Marketing Deserves Your Attention

If you thought Amazon marketing was just product pages and a few PPC ads, think again.

According to Michael, Amazon is its own beast—with a very different algorithm to Google, and a strong focus on conversion-driven content.

“It’s not about tricks or hacks. You just have to do what creates the best user experience.”

That includes making your content mobile-first, understanding what users need from product pages (spoiler: great images, videos, and clear info), and backing it all with smart paid campaigns.

Want to hear all the secrets? Listen to the full episode below.

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SEO on Amazon: Similar But Different

There is an SEO element—but it’s way simpler than what we’re used to in Google-land.

No technical audits. No backlinks. Just pure, on-page SEO.

“On Amazon, the SEO is all about your product detail pages. But the kicker is—you can have the best content in the world, but if the product isn’t selling, Amazon won’t rank it.”

Translation? Performance matters. Big time.

Michael’s key takeaway here: great SEO on Amazon means great sales performance. You need everything working together—product availability, pricing, content, and paid.

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Paid Media is Not Optional

This is where the truth bomb drops:

“Unfortunately, you can’t win on Amazon without paid media. If you’re not running ads, you’re invisible.”

So yes, paid is essential. And not just short bursts—Michael recommends always-on campaigns that combine top-of-funnel brand awareness (via display ads) with lower-funnel, high-intent search campaigns.

And the good news? It’s more cost-effective than Google and gives amazing measurement capabilities.

“You can literally see the full customer journey. Who saw a display ad, clicked on a search ad, then bought the product. It’s a performance marketer’s dream.”

Want to hear more truths? Listen to the full episode.

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Reviews, Brand Stores & All the Extras

We got into some of the trickier bits too—like how to get reviews (Amazon Vine is your friend), and how to deal with bad ones (you don’t, really… you just learn and improve).

As for brand stores?

“They're nice to have. A storytelling tool. But never prioritise them over your product pages.”

So yes, they’re part of the ecosystem, but they’re not the conversion driver.

Want to Succeed on Amazon? Do This…

If you're a brand currently selling on Amazon (or thinking about it), here's what Michael wants you to know:

Don’t skip the paid ads.
Be consistent with always-on campaigns.
Focus on your product pages above everything.
Track the data—Amazon makes it easier than you think.

“There are 30,000 new products launching on Amazon every year. You need a strategy that makes yours stand out.”

And finally, if you’re not yet diving into Amazon as a channel—now’s the time to learn.

Final Takeaways

Amazon isn’t just a sales channel—it’s a marketing machine. Treat it with the same care and creativity as your other digital platforms.

Paid media is a must. Organic alone won’t cut it. Always-on campaigns = visibility and long-term success.

Optimise your product pages. Mobile-first design, strong imagery, helpful video, and clear messaging make all the difference.

Performance powers ranking. Even the best SEO won’t help if your product doesn’t sell. Focus on the full funnel—from awareness to conversion.

Use the tools. Amazon’s measurement platforms (like AMC and BrandView Pro) give you the visibility to make smarter decisions.

Think long term. Success on Amazon takes time. Consistency and iteration beat quick wins every time.

Want to hear it straight from Michael? Listen to the full episode now and get the inside scoop on cracking the Amazon code.

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Connect With Us

For more insights and updates on the world of marketing, follow Abbie Dando and Monday Clicks. And don’t forget to subscribe to Marketing vs The World so you never miss an episode.

DISCLAIMER

This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client content creation.

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