June 19, 2025
How to Scale SEO Content Without Sacrificing Quality
Table of Contents
Abbie
Founder + Director
Quality and Quantity
“AI should be your teammate, not your enemy.”
That’s how Tom Winter - founder of SEOwind and self proclaimed all-round SEO geek - kicked off this week’s episode of Marketing vs The World. And honestly, it’s the energy we all needed.
If you’re knee-deep in content creation, or wondering how on earth to scale your SEO without writing 9,000 blog posts yourself, this is one to listen to.
The Fluffy Side of AI Content (And Why It’s Not Enough)
We’ve all done it. You pop a blog brief into ChatGPT, ask it to knock up an outline, maybe even a full draft… and then spend 45 minutes rewriting it because, well, it sounds like a robot wrote it. You’re not alone.
“The biggest issue with AI content is people expect too much, too quickly,” Tom explained. “They think AI will save them time. But without the right context, it’ll just generate fluff.”
Using AI without the right process just leads to more editing headaches. And honestly, sometimes it’s quicker and better to start from scratch.
AI + Human = Cyborg Magic
Tom’s coined it the “cyborg method” - humans and AI working together to create better, faster, more useful content. Not dumping all your hopes on a model and praying it spits out something that ranks.
“I see AI as a colleague,” he said. “So before I ask it to do something, I think - what would I need to do this well myself? What info would I need?”
That shift in mindset changes everything. SEOwind essentially becomes your content research assistant, strategist, and editor all in one. It starts with a keyword, pulls data from your competitors, clusters relevant terms, checks for E-E-A-T (that’s experience, expertise, authoritativeness, and trustworthiness—yep, we cover that too), and creates a brief that your human team can run with.
Not just a prompt and pray. A proper process.
Ready to skip the blog and listen to the whole convo with Tom?
Scaling Content Without Sacrificing Quality
One of the juiciest parts of the episode was Tom's take on scaling.
“Yes, SEOwind helps you scale,” he said. “But our customers care more about quality. Scaling rubbish content helps no one.”
We couldn’t agree more.
At Monday Clicks, we see too many brands pushing volume over value. And with Google tightening the reins on spammy AI-generated content, quality isn’t optional. It’s the only way to stay visible (and credible).
If your current content tool is pumping out 2,000 words in 3 minutes, Tom’s got a message for you: “That’s not writing. That’s regurgitation.”
AI Workflows That Actually Work
Tom also dropped some golden advice for anyone building AI workflows in-house:
Start small. Don’t build a 30-step system from day one. Begin with something simple, like automated keyword research, and build up.
Think like a strategist. AI tools are 30% model, 70% process. The value lies in what you do before and after the AI kicks in.
Measure, don’t guess. SEOwind even scores your drafts for E-E-A-T. Not just keyword density. Actual quality.
That last one is huge. As Tom put it: “You can’t improve what you don’t measure. If you don’t know what a 10/10 looks like, how can you aim for it?”
Curious about SEOwind? Start a trial or chat with Tom on LinkedIn
The Real Role of Humans in AI-Powered Content
One of our favourite moments? When Tom broke down the “AI will steal your job” narrative.
“Writers aren’t being replaced,” he said. “They’re becoming content architects - people who know how to steer AI in the right direction. That’s where the value is.”
YES.
In fact, the future of content creation might look more like this:
AI gathers the data and handles the heavy lifting.
Humans add the magic - brand tone, original thinking, emotional nuance.
Together, they produce content that’s fast, functional, and flipping brilliant.
Listen on Apple | Listen on Spotify
Let’s Talk About Images, Video, and All the Extras
Tom also touched on adding more than just words to your content:
Visuals, graphs, and tables?
Well-placed quotes and data?
Proper SEO structure and useful formatting?
Basically, anything that gives your content a heartbeat and makes it more helpful for real humans reading it.
They’re even experimenting with GPT-4o to create branded images in-house. It’s not perfect yet (turns out even the AI has dyslexia), but the future looks promising - and honestly, kind of exciting.
Want to geek out on this stuff with Abbie and Tom? Listen on Apple | Listen on Spotify
The Good Stuff, Summed Up
Here’s what we’re taking away from this one:
AI content tools won’t save you if your workflow’s broken.
Start treating AI like a teammate, not a magic wand.
Context is everything - feed your model the right stuff or expect fluff.
Scaling content is fine. Scaling spam will tank your brand.
E-E-A-T isn’t just jargon. It’s what separates real SEO from empty copy.
Ready for the whole episode?
Before You Go…
Big thanks to Tom for joining us on Marketing vs The World. If you’re even remotely curious about how to scale your SEO content the smart way, this episode is a must-listen.
Listen to the full episode now
Listen on Apple | Listen on Spotify
You can catch up with Tom on LinkedIn and try SEOwind here.
And don’t forget to follow our host and founder of Monday Clicks, Abbie Dando and drop us a message if you’re looking for help with content, SEO, or just want to work smarter not harder.
DISCLAIMER
This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible.
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