Marketing in 2024: Key Strategies and Trends

In our discussion, Caroline sheds light on the key marketing strategies and trends for 2024. She emphasises the need for balancing long-term brand building with short-term marketing activation.

"What we're often talking to clients about is doing the long-term brand building stuff and the short-term marketing stroke, sales activation, lead gen stuff. You have to do both in tandem," Caroline explains.

Budgets may not be increasing, but brands are still investing in new assets and campaigns. Caroline highlights the importance of understanding your market and staying adaptable to change.

"None of us can predict now what marketing will look like in six months, 12 months. There could be a new, disruptive social site that goes viral," she adds.

Curious what else Caroline has to say about 2024 marketing trends? Listen to the full episode now.

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The Growing Influence of B Corps

Caroline also touched on the importance and growing influence of B Corps in the business world. Program recently achieved B Corp certification, which reflects their commitment to balancing profit and purpose.

"I think it's a good start and a mark in terms of accreditation. It shows you've done your due diligence in terms of your people and processes and the way you're operating your business," Caroline explains.

She emphasises that the B Corp movement is gaining traction, especially among younger consumers who prioritise ethical and sustainable business practices. However, she also cautions that authenticity is key. "You have to be doing it for authentic reasons. It is a concern that everyone does it just for a tick box."

To learn more about the impact of B Corps on marketing and business, listen to the full episode below.

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The Value of In-Person Events

In-person events are making a strong comeback, and Caroline shares her insights on why they're so valuable. "People are really loving in-person events at the moment. We're doing quite a few ourselves this year for the agency," she says.

Caroline highlights that in-person events provide unparalleled opportunities for networking, inspiration, and building stronger relationships. "I get loads of energy and inspiration from going to in-person events," she adds.

Program is planning several events, including a major one for tech marketers in the Southwest. Caroline believes that these gatherings can foster a sense of community and offer invaluable learning experiences.

Want to know more about the events Program is hosting?

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Balancing Work and Motherhood

Caroline and I also delve into the challenges of balancing work and mum life. Caroline shares her experiences and the importance of flexibility and setting boundaries.

"It was a massive transition for me to have to say no to stuff as well and be like, and also the guilt around saying no to work-related things because I'm a mum and I've got kids," Caroline says.

She talks about the necessity of finding a balance that works for both professional and personal life, and how becoming a parent has shaped her approach to work.

Want to know more about how Caroline juggles it all?

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Final Takeaways

To wrap up the episode, Caroline leaves us with key pieces of advice:

• Balance Long-Term and Short-Term Strategies: Invest in both long-term brand building and short-term marketing activation for sustainable growth.

• Stay Adaptable: Be ready to pivot and adapt to new trends and changes in the marketing landscape.

• Prioritise Flexibility: Whether it’s for your team or yourself, flexibility is key to balancing work and personal life.

Enjoyed these podcast highlights? You’ll love the full episode! Use the links below to listen to the full episode of Marketing vs The World with host Abbie and special guest Caroline Orr now.

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Connect With Us

If you would like to connect with Caroline Orr and learn more about Program, you can reach out to her here and make sure to follow Program for updates.

And, if you’re looking to boost your website through killer copy and awesome SEO, drop Abbie a message here.

Next on Marketing vs The World

Stay tuned to Marketing vs The World for more insights from me, Abbie Dando, and my amazing guests as we explore the dynamic world of marketing and business.

Our next episode features Barney Durrant, Ex-Googler and founder of Bluebell Marketing, discussing "Google Ads for Tech Brands from an Ex-Googler Vs Digital Poverty and Why Young People Need to be Given a Chance." It’s a must-listen for anyone interested in digital marketing and social impact.

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DISCLAIMER

This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client content creation.