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In this episode of Marketing Vs the World, Abbie chats with Natasha Hill, Managing Director and Co-owner of Bottle. They explore the transformative role of PR across the marketing funnel, its integration with SEO, and the importance of stepping out of personal comfort zones to spark growth. This dynamic conversation offers a fresh perspective on what it means to evolve—professionally and personally.

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Natasha Hill’s Journey: From Marketing Strategist to PR Pioneer

Natasha Hill’s career path is anything but conventional. “This is my third job,” Natasha shares, reflecting on her time at RAP (now RAPP), where she started in direct marketing. “I cut my teeth there, focusing on ROI and working with brands like Lloyd’s and Oxfam.”

Her move to Cancer Research UK marked a pivotal moment. “I was responsible for some of the most impactful moments in my career, like launching Stand Up to Cancer and leading the 2012 rebrand,” she recalls. After years of leading large teams, Natasha sought something smaller and more hands-on. Bottle became the perfect fit.

“In 2020, Colin and I completed a management buyout—just five days before lockdown. It was scary but transformative,” Natasha reflects. Bottle has since evolved into a digital-first PR agency that bridges the gap between traditional PR and the digital marketing landscape.

Want to hear more about Natasha's journey? Listen to the full episode now.
Listen on Spotify | Listen on Apple Podcasts

PR in the Digital Era: Fame, Findability, and Fulfilled

Natasha reframes the PR landscape with a three-pronged approach:

Fame (Top of the Funnel): “Fame is about capturing attention and building brand memorability. It’s the heart of traditional PR, but now it integrates digital channels for reach and impact.”
Findability (Middle of the Funnel): PR and SEO converge here. “This is where backlinks and targeted content play a role in helping brands rank on Google. It’s not just about the audience; it’s about making Google sit up and listen.”
Fulfilled (Bottom of the Funnel): Focused on conversion, this layer ensures brands are featured in buying guides, product reviews, and other highly targeted media. “It’s about being there when consumers are ready to take action,” Natasha explains.

Find out more about how Natasha succeeds in Digital PR by listening to the full episode.
Listen on Spotify | Listen on Apple Podcasts

The Evolution of PR: From Traditional to Digital

“Digital PR isn’t just traditional PR done online,” Natasha emphasises. “It’s about leveraging digital tools and SEO strategies to create measurable impact.” Despite its potential, she notes that digital PR is often misunderstood. “It’s not just PR for SEO—it’s PR in a digital world.”

Abbie and Natasha agree that collaboration between PR, SEO, and other marketing teams is key. “Silos limit potential,” Natasha says. “Getting everyone in the same room is where the magic happens.”

Pushing Personal Boundaries

Natasha’s journey extends beyond the professional realm. “When my kids left for university, I joined their hockey club—despite never having played before,” she shares. Over time, she found her place in the community and discovered a love for the sport.

Now, Natasha is exploring her creative side. “I’m taking up painting again and challenging myself to create a piece for my home by Christmas,” she says. These ventures, while intimidating, reinforce her belief in the value of stepping outside one’s comfort zone. “Growth comes from trying new things—even when they scare you.”

Ready to listen to the full episode?
Listen on Spotify | Listen on Apple Podcasts

Key Takeaways

PR is Multifaceted: From fame-building campaigns to findability strategies that boost SEO, PR influences every stage of the marketing funnel.
Integration is Key: Collaboration between PR, SEO, and other departments unlocks greater potential for brands.
Digital PR is Evolving: It’s more than traditional PR—it’s a critical tool for building brand authority and driving measurable results.

Stepping Out of Comfort Zones Inspires Growth: Whether it’s joining a new community or reigniting a passion, pushing boundaries leads to personal and professional development.

Listen Now

Ready to listen to Abbie and Natasha's full conversation on why Digital PR goes far beyond just your brand. Listen to the full episode on Apple or Spotify using the links below, don't forget to check out our other episodes while you're there.

Listen on Spotify | Listen on Apple Podcasts

Connect with Us

If you've loved this episode and to connect Natasha Hill you can find her on LinkedIn. For more insights and updates, follow Abbie Dando and make sure you stay tuned for the next episode of Marketing vs The World.

DISCLAIMER

This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client content creation.

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