TikTok SEO: Mastering Search for Brand Growth
In the latest episode of Marketing vs. the World, Abbie sits down with social media consultant Vic Douglas to explore the world of TikTok SEO—a game-changer for brands looking to boost visibility and engagement. TikTok has rapidly evolved into more than just a platform for dance challenges and trending sounds—it's now a powerful search engine in its own right.
Listen to the full episode below to discover how TikTok SEO can transform your brand visibility.
What is TikTok SEO?
If you’re new to the term, TikTok SEO refers to optimising your content so it appears in TikTok’s search results, just like traditional SEO for Google. But as Vic explains, it’s not about keyword stuffing or hacking the algorithm—it's about understanding user intent and creating content that meets those needs.
“TikTok is still a social platform first and foremost," says Vic. "It’s about creating great content with a search mindset, not the other way around."
In essence, TikTok SEO involves:
Using relevant search terms in captions and on-screen text.
Creating content that answers user questions.
Keeping viewers engaged to signal relevance to the algorithm.
Want to learn how to implement TikTok SEO for your brand? Listen to the full episode below.
Creating TikTok Content with SEO in Mind
According to Vic, successful TikTok content falls into three main categories:
Entertainment: Light-hearted, fun content that captures attention.
Problem-Solving: "How-to" videos that answer common questions.
Educational: Informative content that offers value.
“Think about what your audience is searching for. What problems can you solve for them? That’s your sweet spot for TikTok SEO,” Vic advises.
TikTok rewards engagement, not just views. A video that holds attention and sparks conversation will naturally get pushed to more users. As Vic notes, “If the content isn't good, it won't get seen—no matter how well you optimise it.”
For more tips on creating SEO-driven TikTok content, listen to the full episode below.
Using TikTok's Built-In Tools to Find Keywords
TikTok has embraced its role as a search engine by providing creators with Creator Search Insights. This tool helps identify trending search terms, making it easier for brands to align their content with user interests.
"TikTok literally tells you where the content gaps are," says Vic. "It's like having a cheat sheet for your content strategy."
In addition to TikTok’s tools, Vic recommends leveraging other platforms like Answer the Public, Google’s Keyword Planner, and even customer FAQs to find inspiration for content.
Need more insights on TikTok SEO tools? Listen to the full episode below.
Measuring TikTok Success: What Metrics Matter?
When it comes to tracking TikTok performance, Vic suggests focusing on:
Engagement: Likes, comments, shares, and saves.
Watch Time: Are viewers watching the full video?
Click-Through Rates (CTR): How many users are following your call-to-action?
But TikTok offers an extra layer of insight through comment-driven search terms. As Vic explains: "If your comments are all about one topic, TikTok might auto-generate a search bar based on that. Your audience is essentially telling TikTok what your video is about."
Learn more about measuring TikTok success by listening to the full episode below.
TikTok SEO on a Budget: Where to Start?
For brands with limited resources, Vic offers simple advice: "Just start using the platform. The more you engage, the more TikTok understands what you’re about."
Her top tips include:
Immerse Yourself: Spend time on TikTok to understand trends.
Empower Employees: Encourage staff to create authentic content.
Keep It Real: Prioritise relatability over polished production.
Want more tips for launching on TikTok without breaking the bank? Listen to the full episode below.
Beyond TikTok: Vic's Personal Journey with ADHD and Perimenopause
In the "vs. the World" segment, Vic shares her personal experience of navigating ADHD and perimenopause—two life-changing realisations that hit simultaneously.
“TikTok actually helped me realise I might have ADHD. The more I engaged with that content, the more I saw myself in other people’s experiences,” she explains.
For Vic, understanding her neurodivergence has been both eye-opening and validating. "It’s like I’m finally understanding why I’ve always worked a little differently," she says.
Curious about Vic's personal journey? Listen to the full episode below.
Final Takeaways from Vic Douglas
Vic leaves us with two powerful takeaways:
Be in it, not just on it: "You can’t succeed on TikTok by posting and logging off. You need to engage, watch, and interact to understand the culture of the platform."
Embrace authenticity: "TikTok rewards realness. Users can spot forced content a mile away, so focus on being genuinely helpful and relatable."
Want to master TikTok SEO and transform your brand’s visibility? Listen to the full episode below.
Connect with Vic Douglas and Monday Clicks
If you’d like to connect with Vic Douglas for social media consultancy or discuss her experiences navigating ADHD, you can find her on LinkedIn here.
For more insights and updates on the world of marketing, subscribe to Marketing vs The World on your preferred podcast platform and make sure to follow Abbie Dando and Monday Clicks on LinkedIN too.
Listen to the full episode below and supercharge your TikTok strategy today!
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DISCLAIMER
This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client content creation.
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