January 6, 2025
Why Brands Should Launch a Podcast with Michael Bird
Table of Contents
Abbie
Founder + Director
Podcasts are having their moment, but they’re not just for influencers or hobbyists anymore. Brands, too, are diving into the podcasting world, discovering unique ways to connect with audiences. In this episode of Marketing vs. The World, Abbie sat down with Michael Bird, Head of Audio at a US-based tech company, to discuss why brands should consider launching a podcast and how to do it right.
Michael shared his journey into podcasting, actionable advice and insights into how podcasts can help brands build authenticity while entertaining audiences.
Below are the key takeaways from their conversation, or you can get the full insights by listening to the full episode.
Michael's Journey into Audio
Michael’s path to becoming Head of Audio was anything but conventional. Starting in retail sales and IT support, he eventually found his way into marketing through a passion for creating content.
Years ago, he launched his first brand podcast and today he oversees audio strategies for a major US-based tech company, including managing multiple podcasts, one of which releases weekly.
Why Should Brands Launch Podcasts?
Podcasts are a unique channel that allows brands to connect with audiences in ways other content formats can’t.
“Podcasts capture people at a time no other channel can,” Michael explained. Whether listeners are commuting, exercising, or doing household chores, podcasts allow brands to provide value during otherwise untapped moments.
Key Benefits of Brand Podcasts:
Builds Authenticity: Podcasts humanise brands by giving them a voice.
Creates Long-Form Engagement: A 20-30 minute podcast offers a deeper connection than quick blogs or social posts.
Reaches Untapped Moments: Unlike videos or articles, podcasts engage listeners during hands-free activities.
Thought Leadership: They’re a great vehicle for showcasing expertise and telling stories.
For more insights on why you should consider launching a podcast, listen to the full episode using the links below.
Listen on Apple | Listen on Spotify
What Does it Take to Launch a Podcast?
Michael emphasised that podcasting is more than just hitting record and talking. To be effective, brands need to approach podcasting with a clear plan.
1. Build a Plan
Michael’s number one piece of advice: “Don’t just launch a podcast—build a plan.” Consider your goals: Is it brand awareness? Thought leadership? Customer engagement? A solid strategy ensures your content resonates.
2. Start Small
If you’re new to podcasting, start with a pilot episode. Use it as a benchmark for future episodes and to gain buy-in from stakeholders.
3. Focus on Quality
From sharp audio to professional editing, high-quality production is essential to stand out in a crowded market. “Podcasts compete with addictive short-form videos,” Michael noted. “If your content isn’t engaging, people won’t stick around.”
4. Collaborate with Experts
Whether it’s hiring a producer, working with editors, or collaborating on scripts, investing in expert support can elevate your podcast’s professionalism.
Want more tips on starting a podcast? Listen to the full episode below.
Future Trends in Podcasting
The podcasting industry continues to evolve. Michael shared insights into what’s next:
1. Video Podcasting
Platforms like Spotify and YouTube now support video podcasts, making this a growing trend. However, Michael cautioned that video requires significantly more resources than audio.
2. AI Integration
AI tools are already transforming podcast production, from cleaning up audio to auto-generating transcripts. While Michael sees AI as a valuable tool, he stressed the importance of preserving the human connection in podcasts.
3. Higher Quality Over Quantity
The podcasting landscape is shifting towards fewer, but higher-quality, shows. Brands must focus on creating exceptional content to stand out.
As well as these fantastic tips on future trends in podcasting, Michael also shares his top tips on how to get started on launching a podcast. For all his insights and advice, listen to the full episode.
Listen on Apple | Listen on Spotify
Key Takeaway
Finally, Michael left listeners with one crucial piece of advice: Put thought into your podcasting strategy. Whether you’re launching a podcast for thought leadership, brand awareness, or customer engagement, planning is essential for success.
Listen to the full episode now using the links below.
Connect With Us
For more insights and updates on the world of marketing, follow Abbie Dando and Monday Clicks. Loved Michael’s story and want to follow him? Connect with Michael on LinkedIn.
DISCLAIMER
This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible. Monday Clicks does not use AI for any client content creation.
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