As Kingfisher's own-brand gardening range, available exclusively at B&Q, Verve wanted to maximise visibility during the busiest period of the gardening calendar. The objective was to use PR not simply to generate coverage, but to position the brand within the seasonal conversations consumers were actively searching for.
By combining search intelligence with expert-led digital PR, we created a campaign that delivered national media coverage, long-term search visibility and increased AI search impressions.
THE BRIEF
With spring representing Verve's most important trading window, the objective was to increase brand awareness through earned media while establishing the brand as a trusted authority in gardening.
Rather than leading with product promotion, we wanted to understand what consumers were already searching for, then build stories around those interests to earn authoritative coverage, improve search visibility and create longer-term discoverability beyond the campaign itself.
THE RESULTS
29 Pieces of Coverage - Across national, lifestyle and specialist media
62% Backlinks Coverage - Almost three times the industry benchmark
DR75 average domain ranking - coverage secured on highly authoritative publications
660+ ranking keywords- earned media continues generating organic search visibility
18.9M Ai Search Impressions -Across ChatGPT, Google AI Overviews and Google AI Mode during the campaign period
WHY IT MATTERS
Traditional PR measures coverage. Demand-led PR measures discoverability.
By using search insight to shape the campaign from the outset, Verve didn't simply earn media coverage— it increased its visibility across Google and emerging AI-powered search experiences while creating evergreen content that continues to generate organic visibility long after publication.
Want to see AI search impressions like these and become famous in your industry? Get in touch.
Services we delivered:
Digital PR Strategy
Search Insight
Media Relations
Expert Positioning
Reactive PR
Content Strategy
Search Everywhere Measurement
AI Search Visibility Analysis
