10 Content Mistakes Ecommerce Brands Make (And How to Avoid Them)

1. Neglecting Product Descriptions (or Copying from Suppliers)

When you’ve got hundreds (if not thousands) of new products to list, writing detailed product descriptions can feel impossible. The supplier’s description is sitting right there and copy-pasting is tempting. But this quick-win is basically just stuffing your site with duplicate content, which Google hates.

Also, supplier descriptions are often overly technical and just plain boring. They don’t sell. They don’t answer questions. And they don’t build trust or reflect your brand’s value.

How to Fix it: Write original, benefit-driven ecommerce product descriptions that answer your customer’s questions and reflect your brand. Think about the essential details that matter to your target audience — sizing, materials, features — and sell the why, not just the what.

Quickest fix: Don’t fancy rewriting thousands of products yourself? At Monday Clicks, we offer handcrafted SEO product descriptions and scalable AI-powered content services — perfect for ecommerce stores with large product catalogues.

Get in touch to find out more.

2. Treating Category Pages Like a Directory

It's amazing how many ecommerce sites use product category pages as a dumping ground for links. Just a bunch of products, right? Wrong. Product category pages are actually some of the most powerful pages on your site. Done well, they improve user experience, search engine rankings and drive sales.

Search engines use the text on these pages to understand what they’re about. And without any content? You're missing out on potential buyers.

Fix it: Add a short, keyword-optimised intro at the top. You only need around 100–200 words. Use natural language, including long-tail keywords (e.g. “sustainable women’s loungewear UK”).

3. Ignoring SEO Basics

You don’t have to be an SEO expert to cover the basics, but it's amazing how many ecommerce sites skip them. Missing meta titles. No alt text. H1s everywhere. Broken internal links and slow loading times.

Each of these details seem small, but they quickly add up - and together, they can seriously harm your visibility.

Fix it: You really need a solid SEO strategy that focuses on your core pages — homepage, top categories, bestselling products. .

Not sure where to start? Give us a call.

4. Writing for Google, Not People

Yes, we’re an SEO agency saying this but just writing just for search engines is a huge mistake. Yes, Google matters — but your customers matter more.

Keyword stuffing might feel clever, but it often creates a poor user experience, increasing bounce rates and reducing conversion rates.

Fix it: Create content that’s helpful, clear, and written for humans. Use keywords, but naturally. You should always prioritise readability and flow for the human reader.

5. No Clear Brand Voice

Without a distinct tone of voice, your ecommerce store could blend in with competitors. A strong brand voice builds trust, encourages engagement and makes your content memorable.

Fix it: Whether you’re a premium, playful or punchy brand, define your voice and apply it consistently across your site, product categories, customer reviews and emails.

Need help finding your voice? Let us help you shape a tone that sticks, get in touch and let's talk.

6. Skipping the Blog (Or Letting It Go Cold)

Blogging might seem old-school, but for online stores it’s still one of the best ways to attract organic traffic and support long-tail keyword targeting.

A blog is your chance to rank for long-tail, problem-solving keywords (think “how to style chunky boots” or “best gifts for dog lovers UK”) that your product pages won’t catch. It also shows customers you’re active, knowledgeable, and worth buying from.

Fix it: Don’t just blog for the sake of it. Build a blog calendar backed by strong keyword research. Use your blog to educate, inspire, and subtly plug your products.

Want value-packed blogs done for you? Let's chat.

7. No Call to Action (or Vague Ones)

A customer lands on your site, reads your content, loves it… and then what?

If there’s no call to action — or if it’s buried at the bottom in grey font — you’re leaving sales on the table. No clear CTA = No conversion.

Fix it: Every page should have a clear call to action. Whether it’s “Add to Basket”, “Join the Waitlist”, or “Get 10% Off Your First Order”, make it obvious. Think about your customer journey and use strong, active language that nudges visitors to the next step.

And remember, don’t be shy — if they’re still reading, they want to be told what to do next.

8. Forgetting Mobile Users

Over 60% of traffic to ecommerce platforms is mobile — yet some sites still design their content for desktop-first. Slow-loading pages, tiny fonts, and clunky navigation ruin the shopping experience on mobile… It’s a conversion killer.

Fix it: Think mobile-first. That means short paragraphs, fast load times, big buttons, and content that’s easy to scan. Top tip: Use clear headings and lots of white space.

9. Using Stock Imagery Everywhere

Let’s be real — nothing says “meh” like seeing the same stock photo used on ten different sites, or even worse, across multiple pages on the same website.

Customers want to see the product. They want to imagine it in their hands, on their bodies, in their homes. For ecommerce sites, imagery is everything!

Fix it: Use original high-quality images of your actual products. Where possible, include flat lays, lifestyle shots, action shots and close-ups.

10. No Content Strategy At All

This is the big one and undoubtedly the most common ecommerce mistake: winging it. Random posts, outdated pages with inconsistent blog posts, updating your blog once every six months, and not tracking what’s working… It's a recipe for wasted time and money.

Fix it: Build a content strategy that ties your content to your goals. Think SEO, customer journey, conversions. And don't forget to plan ahead, measure results, use analytics to guide updates and optimise as you go.

That’s Our Top 10 ECommerce Content Mistakes – But We’ve Only Scratched the Surface

These are some of the most common ecommerce content mistakes we see time and time again — but they’re just the beginning. If your ecommerce site isn’t converting as well as you'd hope, chances are your content could use a tune-up.

Whether it's improving product pages, creating high-value blog content, or reviewing your overall SEO strategy, there's always an opportunity to level up.

Want to make your site work harder? Get in touch to arrange your free content strategy call today and let’s chat about what’s holding your site back.

What Makes Monday Clicks Different?

We’re not just an SEO content agency — we’re ecommerce content specialists. We know how to write for your target customers and keep Google happy. From SEO product descriptions and content audits to fully managed content strategies, we help ecommerce businesses turn words into revenue.

Here’s what sets us apart:

• We don’t do fluff — just quality content that performs.

• We’re experts in both customer experience and SEO for ecommerce.

• We use data to make content decisions that drive results.

• We’re easy to work with. Honestly. No jargon, no stress, just smart strategy and content that converts.

Ready to make your site work harder for you? Get in touch today.

Ecommerce Content FAQs

Q: What’s the most important type of content for ecommerce brands?

Your product and category pages are the biggest revenue drivers, so start there. But supporting content — like blogs and guides — builds trust and brings in organic traffic too.

Q: How often should I update my product descriptions?

Whenever your stock, pricing, features or audience shifts. Also, keep an eye on your analytics — if a product has high traffic but low conversions, your copy might need a tweak.

Q: Does blogging still help ecommerce SEO?

100%, yes. Blogs help you rank for search terms your product pages won’t cover. Just make sure your posts are keyword-targeted, helpful, and link back to your products.

Q: How can content improve customer satisfaction on an ecommerce site?
Quality content builds trust, answers key questions, and makes the shopping experience smoother. From clear product descriptions to helpful blogs and FAQs, great content helps customers feel confident in their purchasing decisions — which directly boosts customer satisfaction.

Q: What kind of content helps influence purchasing decisions?
Content that speaks directly to your target customers' needs. Think: detailed product descriptions, comparison guides, positive reviews, and user-generated content that shows your products in real life. These all support decision-making and reduce hesitations at the point of purchase.

Q: Why are product reviews and user-generated content important?
Product reviews and UGC help build credibility and trust. Customers are more likely to buy when they can see how others have used (and loved) a product. Showcasing positive reviews can also improve conversion rates and support your overall content strategy.

Q: How do I avoid common ecommerce mistakes with content?
Start with a clear strategy. The most common ecommerce mistakes usually come from winging it — no goals, inconsistent messaging, or forgotten content. Make sure your content is aligned with your audience, supports SEO, and is regularly reviewed as part of your content management process.

Q: Can Google Analytics help improve my content strategy?
Definitely. Google Analytics is essential for spotting what’s working and where there are gaps. It helps you understand how your target customers behave, what pages convert, and where you might be losing them — so you can keep optimising your content for better performance.