Quick Win 2: Optimise Your Product Descriptions for SEO

Product descriptions, they’re often an afterthought, right? You put something up, throw in a couple of details, and call it a day. But here’s the thing, your product descriptions are crucial for SEO and your ability to rank higher in search results. Without optimised descriptions, you’re basically handing potential customers over to your competition.

How to optimise: Regularly review and improve your product descriptions. Make sure they’re rich with relevant keywords, provide detailed info, and, this is important, make them appealing to your customers. A well-crafted product description not only helps you rank higher, but it also convinces customers to hit that ‘Buy’ button. It’s a simple, yet highly effective way to boost your visibility and drive more sales.

But we get it, when you’re managing hundreds (or even thousands) of products, updating product descriptions can feel like a massive task. But don’t worry, that’s where we come in. At Monday Clicks, we specialise in crafting product descriptions that not only rank but convert. We helped one client increase their organic traffic by over 200% by optimising their product descriptions.

Now, that’s the kind of result that’s worth a quick call, right? Get in touch and let’s talk about how we can help you achieve the same.

Quick Win 3: Make the Checkout Process a Breeze with Autofill

Let’s talk about checkout friction. We’ve all experienced the pain of filling out form after form, especially when we’re in a rush. If your checkout process requires a ton of data entry, you’re probably losing customers, especially on mobile, as conversion rates are already lower than desktop.

How to optimise: Turn on Chrome Autofill for your website. Autofill saves your customers time by filling in their details with a single click. This reduces form abandonment (by up to 75%) and helps prevent typos, meaning customers can complete their purchase faster and with fewer mistakes. Shopify reported that its websites with Autofill have a 45% higher checkout conversion rate. That’s a stat you can’t ignore!

Quick Win 4: Speed Up Your Site (Seriously)

You’ve heard it before, but it bears repeating: speed matters. In the world of ecommerce, a slow-loading site can be a dealbreaker for potential customers. If your site takes too long to load, people will just bounce off and find a quicker option.

How to optimise: Take a look at your website’s speed (tools like Google PageSpeed Insights can help). If your site is sluggish, it’s time to make some changes. Optimising images, using caching, and reducing unnecessary plug-ins can make a big difference.

And here’s the thing, even 1-second improvement in page load time can lead to a 7% increase in conversions. Yep, just one second! So, speeding up your site is essential for keeping customers happy and making more sales.

Quick Win 5: Let AI Take Care of the Routine Stuff

AI can be a game-changer for your ecommerce business, helping you save time and focus on what really matters. From personalising the shopping experience to suggesting product recommendations, AI is perfect for handling those repetitive tasks that tend to eat up your day.

How to optimise: Use AI tools to enhance your customer experience, whether it's through chatbots that provide instant support, offering tailored product suggestions based on browsing history, or automating your inventory updates. AI can help smooth out your operations and free up time for other important tasks.

How Not to Use AI

Now, let’s get one thing straight, AI is awesome, but it’s not magic. Don’t be fooled into thinking AI can do everything, especially when it comes to the really important stuff like SEO or content strategy. Sure, it can generate content and handle some basic SEO tasks, but it’s not perfect, far from it.

When it comes to the things that really make a difference in your ecommerce success, you still need the human, expert touch.

AI can’t replace the strategic thinking, creativity, and in-depth industry knowledge that we bring to the table. At Monday Clicks, we combine the power of AI with our expertise to deliver the results that matter most.

Want to see how we can use AI to help your ecommerce business? Get in touch.

Bonus Tip: Uncover “Secret Sellers”

This one’s a bit of a Monday Clicks secret, but trust us, it’s worth paying attention to…

Have you ever noticed a product that’s getting a ton of traffic but isn’t converting as well as you’d like? This is actually pretty common for retail websites, and it’s a huge missed opportunity. We call them “Secret Sellers”.

If a product is getting loads of traffic, it’s clearly a sought after item. But, if that traffic isn’t converting, there’s something wrong with the product page, not the product. You’ve already got people interested, now make it easier for them to buy.

How to optimise: If a page is getting traffic but not converting, it’s essential to dig into the details. There are loads of different reasons a page isn’t converting, but we’re not going to spill all of our secrets. What we will tell you is the best (and quickest!) way to identify Secret Sellers and make them Best Sellers is to speak with us here at Monday Clicks. We’re experts at finding "secret sellers" and optimising them to increase conversions.

Ready to find your secret sellers and increase sales? Get in touch.

Turning Quick Wins into Real Results

Small tweaks can make a big difference when you know where to focus, but they’re just the start. Optimising your product descriptions, improving site speed, and using AI in the right way need to be ongoing efforts. It’s not a one-time fix, and with consumer confidence low and competition high, you can’t afford to sit back and relax.

At Monday Clicks, we’re the experts at working with ecommerce and retail brands to ensure their websites are always performing at their best.

Want to know how much we can increase your sales? Get in touch.