August 3, 2025
The Rise of AI-Driven Traffic - What Can Brands Do To Prepare?
Table of Contents
Hanna
Head of Marketing
AI Search and the Future of SEO
In this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express. If you heard his previous appearance talking about Google’s Search Generative Experience (SGE), you’ll know Marius brings serious expertise to the table. With AI search now at the forefront of SEO, Marius is back to talk about what’s changing, what brands need to be doing, and how they can stay ahead in the game.
AI Search – What’s Changing and Why It Matters
Things are changing fast in AI search, and Marius explains how the rollout of Google’s AI Mode will affect brands. "AI Mode is the evolution of what we saw with SGE," Marius says. Essentially, search results are becoming less about linking to websites and more about offering answers directly within the search results page. For brands, this means having to rethink how they show up in search.
Want to know what exactly this means for your SEO strategy? Marius covers all the important details in the episode, so don’t miss it!
Cloudflare’s Big Move – What It Means for Your Content
A huge development Marius touches on is Cloudflare’s recent decision to block AI crawlers by default. "Publishers will now have the option to block or charge for AI crawlers," Marius explains. Cloudflare, which covers over 20% of global websites, has massive influence, and this could change the way AI interacts with your content.
So, what does this mean for your website and SEO efforts? Marius goes deeper into this in the episode, explaining how it might impact the visibility of your content in AI-driven search results.
Content Creation in an AI-Driven World
As AI continues to impact how we search, Marius shares his thoughts on adapting content strategies. "We need to think about how AI processes our content," he says. With AI systems pulling data directly from search results, ensuring your content is easily readable and accessible by these engines is crucial. Additionally, visuals like images and videos are becoming even more valuable for SEO.
Wondering how to optimise your content for AI? Marius discusses actionable strategies in the episode, offering insights into what will work best as AI becomes an even bigger part of the search ecosystem.
Beyond Traffic – What to Measure Now
Marius stresses the importance of going beyond traffic in today’s AI-driven world. "Conversion rates and engagement are just as important as traffic," he says. With AI reshaping how users interact with search results, brands will need to adjust their metrics and focus on how well they’re engaging with visitors, not just how much traffic they’re getting.
Looking to optimise your performance measurement? Marius gives great advice on how to track success in a world where AI is becoming the new normal. Listen to the full episode for more.
Social SEO – Why It’s More Important Than Ever
Social media platforms like TikTok and Instagram are no longer just for scrolling - they’re becoming search engines in their own right. "Social is becoming both a brand awareness tool and a performance-driven channel," Marius explains. Younger audiences are increasingly turning to platforms like TikTok for search, but when it’s time to make a purchase, they still tend to head to Google.
Marius dives into how social media fits into SEO strategies. He explains the growing importance of social SEO and how brands can use platforms like TikTok to complement traditional search marketing. Listen to the episode to hear more about how to leverage social media for SEO.
The Future of SEO – Get Ready for Change
When it comes to preparing for the future of SEO, Marius has one key piece of advice: "Be ready to adapt. The landscape is changing so quickly, and what worked last month might not work today." As AI continues to evolve, brands must stay agile and willing to shift their strategies to keep up with new developments.
Need advice on how to prepare your brand for the future? Marius offers lots of practical tips on how to stay ahead as AI becomes an even bigger player in SEO.
The Good Stuff, Summed Up
AI Mode is here to stay - It’s changing how users interact with search results, and brands need to adjust their strategies.
Cloudflare’s move - Publishers now have control over whether AI crawlers can access their content.
Content for AI - Make sure your content is easily accessible by AI engines to stay visible in search results.
Beyond traffic metrics - Focus on conversion and engagement, not just traffic numbers.
Social SEO - Social platforms like TikTok and Instagram are essential for modern SEO strategies, especially for younger audiences.
Before You Go…
Want to dive deeper into the evolving world of AI and SEO? Listen to the full episode with Marius for all the expert insights, and don’t forget to subscribe to Marketing vs The World for more on how to thrive in the ever-changing digital marketing landscape.
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And don’t forget, at Monday Clicks, we’re all about helping brands stay ahead in the ever-evolving world of SEO and digital marketing. So, if you’re looking for expert guidance on adapting your SEO strategy for AI, boosting your content’s visibility, or making sure your website is fully optimised, we’re here to help.
Get in touch with us today to see how we can support your business through AI-driven changes and beyond. Let’s work smarter, not harder, together!
DISCLAIMER
This article has been created using various AI tools, which transcribe raw audio and transform the content into a blog post. This helps us ensure each Marketing vs The World episode is released as quickly as possible.
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