How did you get into digital copywriting?
I knew as a child that I wanted to work with words. I didn’t know copywriting existed back then though – I thought my only options were to become a best-selling author or a cut-throat journalist. When I left school, I found myself doing a project management apprenticeship in the advertising industry. It was then that I realised there was a whole world of other ways to write for a living.
After a fair number of years working my way up in project and account management roles, someone finally discovered my writing abilities and gave me the platform I needed. Since then, I’ve written marketing materials for 40+ brands across a wide range of sectors.
(Part of me secretly still thinks about being that best-selling author… maybe one day!)
What’s the best thing about your job?
No two days are the same. I love the variety of projects and brands that I have the pleasure of working with. The flexibility I’ve created for myself is also pretty wonderful.
Is there a highlight in your career so far?
I feel genuinely lucky that so many things spring to mind here. And I think I’ll always feel a thrill to see my work out in the wild.
One particular highlight has got to be the final whitepaper that I took from conception through to delivery at my last 9-5. There’s a major satisfaction element to launching a 20+ page resource that topped your employer’s global results chart within weeks of go live. I fondly look back of those kinds of projects as ‘my babies’.
What's your favourite aspect about working at Monday Clicks?
As with any workplace, it’s the people who make it a success or a failure. The Monday Clicks team is a vibrant group of truly brilliant individuals that come together as a powerful force for our clients.