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Andy Baker 2
Content Writer

Andy Baker

Andy is a lead Content Writer at Monday Clicks specialising in developing tone of voice and SEO copy.

More about Andy
More about Andy
Q&A with Andy.

How did you get into copywriting?

The existential “what am I doing?” dread of my twenties. On top of that, it was through an unlikely pairing of part-time journalism and commercial bid writing. As a boy, I always wanted to be like the kid in Almost Famous. But after having a good stint in music journalism, I discovered the killer ads of Mad Men. Sure, I stayed for the suits. But I was marching against the 60s misogynism in my mind. Peggy’s a creative too, Don. Anyway, my life as a commercial copywriter was soon set in stone. I was an impressionable young man.

What's the best thing about your job?

Helping a client find their own tone of voice. Whether it's a plucky challenger with a colloquial chip on its shoulder or a strong and silent ruler, it’s super creative and never gets old.

Is there a highlight in your career so far?

Supporting a leading men's mental health brand is a cause that's close to my heart. But working with any conscious client feels like a win to me. Whether it’s helping to offset the effects of climate change and greenwashing or helping Gen Z find their first job, these are the sort of things that get me up in the morning.

What's your favourite aspect about working at Monday Clicks?

The people for sure. But also the freedom to keep your entrepreneurial spirit alive, whilst also knowing you’re a part of something bigger. That's a nice feeling.


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