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The brief
Absolute Collagen wanted to break into a new market - skincare.
Our client, Absolute Collagen, is the UK's number one collagen brand, founded by super-mum-and-daughter-team, Maxine and Darcy Laceby. After completely dominating the supplement industry since launching in 2017, Absolute Collagen dreamed of taking on a new sector: skincare.
Using its secret and highly effective collagen formula, Absolute Collagen developed its skincare brand, Deep Lift. The skincare sector is one of the hardest industries to 'crack' which meant the brand required huge marketing support to ensure the launch went down a storm. Our job? To refine product packaging copy, write email and SMS campaigns for existing and prospect customers, and produce web page content to convert shoppers visiting its online store.
20%
Uplift on launch revenue target.
455%
Increase in email traffic.
43%
Increase in organic traffic.
What we did
Product Packaging Copy, Emails, SMS and Web Page Content.
Working as an extension of Absolute Collagen's marketing team, we were tasked to initially support with writing Deep Lift Skincare's product packaging copy. It was vital that all important messages were communicated in as little words as possible due to the sleek design and not wanting to affect the overall look.
Next our team worked with the Brand department to produce content for email, SMS and online-advertising launch campaigns. And finally, we developed web page content to convert shoppers, encouraging them to make Deep Lift part of their everyday skincare routine.
The results.
20% increase on launch revenue target.
Whilst Absolute Collagen was confident in their new Deep Lift range, no-one could have predicted the monumental results that followed. In just the first week, the team saw a 20% uplift on its launch revenue target. A fantastic result!
The launch of course wasn't handled by Monday Clicks alone, but working as an extension of Absolute Collagen's team and with the brand's other creative agencies, we all came together to create results beyond the brand's wildest dreams. Our team continues to support with email, SMS and web content communications for Deep Lift Skincare, as well as its extremely popular liquid-collagen supplement, with both collections continuing to go from strength to strength. We're excited to see what's next from the super-family owned business!