How did you get into digital marketing?
I started out as an Account Manager at a growing SEO agency back in 2011 acting as the linchpin between our technical, content, and offsite teams. Delivering reports, discussing strategy, and eventually requiring a thorough understanding of SEO meant that I was thrown in at the deep end and became much more interested in the technical and strategy side of things.
What's the best thing about your job?
The variety that it encompasses. SEO, whilst being a short initialism, covers so much ground that business owners and marketing teams are often unaware of. Traditional SEO approaches like making a website crawlable for search engines is bread and butter. I also get to cover web development and technical aspects, content strategy and marketing, design, CRO etc. SEO now relates to helping a business be as good as they can and more importantly, putting the practices in place to reflect that so that they are worthy of being highly visible in organic search channels.
What's your career highlight to date?
My first Head of SEO role is something that sticks out, as this was something I was building towards for quite a while after being a strategist and account director. Growing a team, processes, and strategy and then seeing this reflected in some really great client growth was rewarding.
What's your favourite aspect about working at Monday Clicks?
The team and the collaboration. Everyone has their own roles and specialisms, but we work together on almost all projects and naturally overlap to get the best results.
